What’s in a Tagline? Picking Apart My Tagline

Photo Credit: Woman with veil, dark Gothic fantasy image, uploaded December 24, 2014 by LoganArt: LoganArt/ Pixabay/CC0 1.0 Last week, the Sisters in Crime organization held a webinar for authors about author branding. The idea of “branding” is relatively new buzzword in business and marketing (when it comes to people rather than products, that is) but … Continue reading What’s in a Tagline? Picking Apart My Tagline

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